Yet, the makers of one ad-blocker say Google has thrown their app out of the Chrome store, and disabled the service’s function in Chrome for all users. Every major browser app lets you run plug-ins or extensions that can banish unsightly, privacy-compromising ads from your sight, and these browsers generally stay out of the escalating war between ad-blocking users and ad-blocker-blocking sites. That’s set to change on August 5th, 2020 - the date Google will enable its video ad-blocking feature, which is based on new standards from the Coalition for Better Ads related to video content.1.18.17 11:01 AM EDT By Kate Cox the blockers blocked ad blockers google chrome ad nauseam badvertising advertisingĪd-blockers might have started out as kind of a weird niche thing for techies and privacy advocates, but they’re now commonplace. However, all the above only applies to website ads at the moment, and not video ads. In doing so, it should lead to better ads for everyone, especially since Chrome is the most popular browser and ad revenue is the monetization of choice for many websites. Instead, it tackles ‘abusive’ ads and other poor experiences in hopes of punishing the websites that employ them. In other words, Chrome’s ad blocker isn’t really an ad blocker in the traditional sense.
Plus, Google says Chrome blocks its non-compliant pages too. It effectively blocks all ads from displaying on that page. If the page fails those standards, Chrome checks all of the site’s network requests against lists of known advertising URLs and blocks any matches. Essentially, Google’s browser checks websites users visit against the Better Ads Standards. Google joined the coalition two years ago and its ‘Better Ads Standards’ is the filter that blocks - or doesn’t block - ads in Chrome. The definition that determines compliance comes from the Coalition for Better Ads, a group that provides specific standards to improve advertising for consumers. Instead of blocking all ads, it only blocks ads on sites with non-compliant advertisements. Google added it in July 2019, but it works differently than you might think. Yes, believe or not, Google Chrome does have an ad blocker that’s built into the browser. Google is prepping another change to Chrome’s built-in ad blockers that will allow it to block videos too.
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